Tag: Vera Bradley

Client Spotlight: Vera Bradley

Vera Bradley Capitalizes on Opportunities by Leveraging POS Data Vera Bradley POS Data Reports

In 2013, when the business leaders at Vera Bradley were bringing on Dillard’s, their first big department store, they knew it would be critically important to be able to see their sell-through. When they asked the team at Dillard’s for sell-through data, Dillard’s quickly introduced Vera Bradley to Accelerated Analytics and a strong and valuable relationship began. As Vera Bradley expanded into additional department stores, Accelerated Analytics was with them every step of the way.


As Vera Bradley expanded into new retailers, they knew that one of the keys to their successful growth would be the ability to compare sales across retailers. Relying solely on each individual retailer for sales data would mean looking at multiple reports with inconsistent formats and verbiage. Deriving the comparisons and analysis that would be essential to the success of their growth strategy would be time consuming and challenging. Accelerated Analytics provided a solution that allowed Vera Bradley to see all of their sales data across retailers, in a consistent format.

“We can react quickly because we have visibility; patterns are emotional and numbers don’t lie.”
– Heidi McClain, Business Planner, Vera Bradley

Vera Bradley Utilizes POS Reporting Data Visibility Empowers Vera Bradley to Make Timely, Informed Decisions

From the business planners to the account managers and sales team, multiple departments use our POS reports and analysis provided to Vera Bradley by Accelerated Analytics. Business Planner Heidi McClain values the ability to see the “store and SKU attributes how we want to see them as opposed to how the retailer provides them.” She explains that the SKU-level sales versus top-level sales “speak volumes to our account managers.” McClain provides a weekly selling summary to the sales team, enabling them to compare sales across retailers, identify strengths and opportunities, and react quickly. Vera Bradley’s Director of Information Architecture says that Accelerated Analytics is “like having an extension of my team,” and points to the value of the sell-through data as one of the most valuable aspects of the Accelerated Analytics tool. Accelerated Analytics data and reports empower the Vera Bradley team with the knowledge of what’s selling and what’s not, and enables them to react quickly.

• In 2015 when Vera Bradley launched new doors with one of their existing department stores, from day one they were able to identify opportunities in current inventory and quickly partner with them to make adjustments.

• When the Vera Bradley team needs to know how an account is performing they can view its success geographically and easily see its percent to total.

• When one of their department store partners passed on a top pattern, Accelerated Analytics data helped show Vera Bradley how well the pattern was performing within other retail partners. That gave the store the confidence to add it to their assortment. Since adding it, this retailer’s sales have continued to increase and the pattern is one of their top performers to date.

About Vera Bradley Guided by their founders, Patricia R. Miller and Barbara Bradley Baekgaard, Vera Bradley has earned a reputation as a leader in the gift industry. Creating stylish quilted cotton luggage, handbags and accessories, the company combines smart product designs with distinctive and colorful fabrics and trims.

Accelerated Analytics Third 2018 Innovation Award Goes to Vera Bradley

POS Reporting Solution

Accelerated Analytics awarded its third and final 2018 INNOVATION AWARD to General Merchandise and Apparel category winner, Vera Bradley. Accelerated Analytics CEO, Chad Symens, and Director of Sales and Marketing, Jen Freyer, presented the award to Shequeita Orr, Vera Bradley’s Director of Sales and Business Planning, in their NYC showroom. The Vera Bradley team uses their Accelerated Analytics POS Apparel and Fashion reporting solution for their key department store and military store channels. Their ability to use the reports to strategize and effectively market their assortments earned them this year’s award. Congratulations to the Vera Bradley team!


Vera Bradley Lifestyle Brand Expands with Bedding Launch This Week

This Thursday, Vera Bradley launches its iconic styles into its first bedding collection. The collection of comforters, quilts, coverlets and pillows will simultaneously launch at select Bed, Bath & Beyond and Bon-Ton stores, on VeraBradley.com and in a pop up at its New York flagship store. Vera Bradley also owns its own stores, and because those stores are small in square footage, they will use virtual reality goggles in 10 stores to let consumers see the bedding in 3D room settings.

Vera Bradley is well known for its colorful cotton quilted styles of handbags. It has spent the last several years expanding its brand to luggage, accessories, footwear, gifts, jewelry, stationery and fragrances, updating marketing and bringing in new management to modernize its business and build it into a lifestyle brand. The launch is in time for school bedding for dorm rooms. “We’re constantly talking to our consumer about where the opportunities are for the brand and we heard that she really wanted us to expand into the home category,” said Robert Wallstrom, chief executive officer of Vera Bradley.

Vera Bradley uses Accelerated Analytics to track and analyze product and store sales and inventory at its major domestic retailers.

Source: Women’s Wear Daily