Welcome to Accelerated Analytics

We know that retail POS data holds the key to understanding how your products are performing at a store level. So we wake up every morning thinking about how to help you use that data to drive sales and be even more successful than the day, week, month or year before.

At Accelerated Analytics, we’ve been collecting, analyzing and reporting on POS and EDI 852 data for some of the biggest brands in DIY, Home & Hardware, not to mention Beauty, Consumer Products, and Fashion, since 2003. Our team includes talented project managers, engineers, and business analysts with a passion for retail and a knack for numbers. And our dynamic sales, creative and administrative staff keep us inspired and our business moving forward.

Together, we’ll transform the way you use your POS data. It will be easy to use, timely, insightful and powerful. Welcome to Accelerated Analytics.


With over 50 years of combined experience in retail data and retail business analysis, our fearless leaders are experienced, insightful and passionate about what we do.

Chad Symens

Founder and CEO

Chad Symens | Founder and CEO

Entrepreneur. Inventor. Technology Strategist. With nearly 20 years of leadership, technology and retail and supply chain analytics experience, Chad understands the challenges that both brands and retailers face in today’s ever-changing, omni-channel retail marketplace. Early in his career, Chad worked in information technology services helping companies like Sherwin-Williams, Timken and Carter-Lumber implement technology solutions to improve revenue performance and decrease operations costs. In 2003, Chad started Accelerated Analytics, focusing on capturing and analyzing the wealth of information and unique story contained within POS data. Through his leadership, the company has become a leading provider of retail point of sale reporting and analysis services.

Chad is an accomplished speaker and author, and his work has been featured in numerous retail publications and at multiple retail industry events. Chad is a graduate of the University of Akron with a B.S. in Business Administration and lives in Bradenton, FL with his wife and three children. When he’s not working you can find Chad training for his next marathon, seeking adventure with his family in their RV, or practicing his considerable cooking skills.

Jennifer Freyer

Director of Sales and Marketing

Jennifer Freyer | Director of Sales and Marketing

Jennifer’s 20+ years in the retail solutions industry began in her hometown in the San Francisco Bay area, where she joined QRS Corporation. This launched her career in marketing, sales management, operations, and training. Jennifer later moved to Atlanta, where she launched an Inside Sales center from scratch for W.W. Grainger, expanding her DIY wholesale knowledge of the industry. Her next move found Jennifer reunited with her former QRS CEO as Director of Client Sales at afterBOT. Jennifer spent several years with the company until its acquisition by Accelerated Analytics in 2013. Jennifer’s expertise and passion for retailing excellence are evident in every project she tackles and in her interactions with both current and prospective customers.

Jennifer is also deeply committed to her community and philanthropy, serving on several local boards and organizations in the Atlanta suburb where she resides. While she loves analyzing data, selling solutions, fundraising and volunteering, Jennifer also enjoys having fun with her husband and teenage son and daughter. And if she can squeeze in some cooking, travel, golf or tennis, even better!

Scott Garber

Director of Client Services

Scott Garber | Director of Client Services

With a background in education and history, Scott has more than 13 years of experience in retail sales reporting and analysis with Accelerated Analytics, working with hundreds of clients supporting more than a hundred retailers both domestic and international. His attention to detail, passion for continual learning and development, and commitment to excellence create an environment for the team to deliver innovative, best in class solutions to a wide range of clients from hardware and power tools to handbags and lotions.
Scott maintains a passion for history, especially military history, reading biographies and historical materials frequently in his free time. Scott coaches youth soccer and still plays competitively for several teams in northeast Ohio where he currently lives with his wife and three children.

Warwick Allen

Director of Technology

Warwick Allen | Director of Technology

Warwick has spent 25 years working with technology as a developer, project manager, quality assurance engineer, business analyst, IT manager and technology director. His positions have taken him from England to San Francisco, Iowa, and now to Florida. Warwick’s talents lie in working with small companies to plan and execute their growth through collaboration, processes and technology strategy.

Warwick is a published author, owns an unhealthy number of guitars, and plays the accordion. Badly. Warwick’s wife and two children unanimously agree that Warwick is the worst singer and dancer in the world.

the team

Dalla Johnson

Program Manager

Dalla Johnson | Program Manager

Dalla has an extensive business and consulting background, with a degree in Business Management from Eckerd College.  Her business experience includes over 15 years of customer success and project management, including several years working for a national software development company.  Dalla loves to help clients get the most value from their software.

Dalla is a transplanted Oklahoman, who decided to make Florida her home about 20 years ago.  She still longs for fall leaves every year.  Dalla enjoys spending time with her son and her two bossy, loving, and elderly dachshund dogs.

Ernest Acheampong

SQL Server Engineer

Ernest Acheampong | SQL Server Engineer

Ernest is a graduate of University of Cape Coast, Ghana with a bachelor’s degree in Economics and Business Management. He went on to study business intelligence with Empire Data Systems LLC, and became certified as a Microsoft Professional, administering and querying SQL databases.

Prior to joining Accelerated Analytics in September 2018 as a SQL Engineer, Ernest worked as a contractor at the Acosta Sales and Marketing headquarters in Jacksonville supporting their ETL platform as a PSS Engineer.

When he is not working, Ernest loves traveling, spending time with family and enjoys the art of photography.

Helen Thomas

Office Administrator

Helen Thomas | Office Administrator

Helen started her career in the machine tool industry in the United Kingdom coordinating marketing and managing sponsorship activities linked to the heady world of Formula 1 racing.  Having experienced the thrill of motorsport, a move to a prestigious rally driving company duly followed, but was cut short to follow her husband to the USA to pursue an exciting career opportunity.  Thrust into the challenges of acclimating to a foreign country while creating a stable family life, Helen discovered her ability to be adaptable and flexible to any situation, ideal for the varied demands of her role with Accelerated Analytics. Helen is a relatively new resident of Florida, and is enjoying the year-round outdoor lifestyle with her husband and teen sons.

Jeff Morrison

Senior Project Manager

Jeff Morrison | Senior Project Manager

Jeff joined Accelerated Analytics in May of 2015 as our first dedicated Project Manager. With more than 5 years of retail store management experience and nearly 5 years of Project Management experience, Jeff efficiently assists clients in both identifying their needs and ensuring each project is a success. Jeff is an alumni of Illinois State University, where he double majored in Business Administration and Risk Management/Loss Prevention. When not busy at work, Jeff enjoys hiking, fishing, and spending time on the golf course. Even though he currently resides in Central Florida, Jeff is an avid fan of all Chicago sports. Let’s go Cubbies!!

Judy Favia

Human Resources Manager

Judy Favia | Human Resources Manager

Judy has a comprehensive, diverse career in Human Resources, with roles as the internal HR Director, as well as Senior HR Consultant for a variety of businesses.  Her career path ranges from positions with start-up organizations, to Fortune 500 companies.  Judy’s education includes a BA in Psychology from St. Mary’s College in Notre Dame, IN and a MS in Organizational Behavior from Benedictine University.  Originally from Chicago, Judy misses the Fall colors, but not the January ice storms.  Judy has had many articles published and is working on a book, currently.  Judy spends her time with her chocolate lab, Callie, and works on art projects with paint and canvas.

Julie Stallman

Marketing Communications Manager

Julie Stallman | Marketing Communications Manager

With over 20 years of experience in marketing, graphic design and corporate communications, Julie’s career gained serious momentum in the mid 1990’s when she started her own graphic design company outside of Minneapolis, MN. The next decade was full of clients, projects, pregnancies and a couple of professional pauses and detours, but by 2008 she was back to work full time, doing work that she loved and adapting to the new world of digital marketing. Julie joined Accelerated Analytics in January of 2016 and is most inspired when she’s juggling multiple creative projects and learning something new. Julie is a graduate of the University of Virginia and lives (and works) in Cary, NC with her husband Chris and two teenage children.

Kevin Geary

Senior Operations Analyst

Kevin Geary | Senior Operations Analyst

Kevin is a graduate of the University of Notre Dame with a degree in psychology.  He started his career as a sales analyst for BRIO Toy Corporation.  After BRIO, Kevin spent almost twenty years as a retail sales reporting analyst.  Kevin joined Accelerated Analytics as an Operations Analyst in 2017.He lives in South Bend, IN with his wife Annie.  Together they enjoy going to Notre Dame football and basketball games.

Krista Symens

Corporate Secretary

Krista Symens | Corporate Secretary

As Corporate Secretary of Accelerated Analytics, Krista worked alongside her husband, Chad, to launch the company back in 2003.  With a degree in nursing and a background in pediatrics, it turns out that experience working in a high paced doctor’s office providing medical services to young children and babies is a great training program for working at a high growth analytics company! Both careers require a high attention to detail, great customer service and the ability to work on a variety of projects each day.

Chad and Krista have three children and an adorable golden retriever. When she is not in the office Krista enjoys reading, spending time with her family, traveling, and cuddling with her dog Sir Henry who is the company’s Director of Happiness.

Peter Spillane

Microsoft SQL Database Engineer

Peter Spillane | Microsoft SQL Database Engineer

Peter has spent the last 20 years honing his skills in Business Intelligence and Data Analytics.  For the most recent 8 years he ran the BI team and the entire BI stack, for a large UK shoe manufacturer.  He was also instrumental in the successful launch of that company in the US market, during which time Peter acquired a taste for the American way of life and moved here permanently in January 2017.

Peter now lives in Florida with his wife Natalie, who was born and bred in Florida and is the real reason that he is here.  In his spare time Peter plays the guitar and tinkers around with computers.

Robert Ladimir

Business Analyst

Robert Ladimir | Business Analyst

Robert has seen a diverse breadth of professional experience, working in industries ranging from enterprise SaaS, to document management solutions, to even financial advisory services. Along the way he has consistently employed his knowledge of data analytics to solve problems for employers and customers alike, consistently learning and refining the many ways in which data can create valuable insights and answer important questions. Robert joined Accelerated Analytics as a Business Analyst in 2018 and enjoys the daily challenge of helping clients grow their business and make profitable decisions. Aside from work, Robert enjoys reading, movies, traveling, friends and family, and great food. He currently resides in North Port, FL and when he isn’t creating pivot tables is most likely planning his next cruise.

Scott Shadle

Software Engineer

Scott Shadle | Software Engineer

With over 16 years of retail and technical experience, Scott’s considerable knowledge and experience help Accelerated Analytics build a stronger product and continue to grow. Scott has spent the past four years as part of the team that engineers the backend of Accelerated Analytics and he takes great pride in coming up with new ideas to continually improve our product and contribute to the company’s growth

Prior becoming a Software Engineer, Scott spent nine years on the retail side. He was in charge of over 200 clients and managed every aspect of the business from sales to delivery.  
Scott is an alumnus of Kent State University where he studied computer programming and graduated Magna Cum Laude. Outside of Accelerated Analytics Scott enjoys spending time with his family.

Steve Felix

Microsoft SQL Reporting Engineer

Steve Felix | Microsoft SQL Reporting Engineer

Steve joined Accelerated Analytics in May 2017 while completing his degree in Computer Science. He previously spent two years as a graphic designer, creating programmatically generated personalized graphic products for an Akron, OH based marketing company. In between, he founded a non-profit cinema, and as a volunteer, he created websites and graphics for local arts organizations. Now Steve lives in Seattle, WA, and enjoys frequenting the cinemas there.

Tim Nguyen

Business Analyst

Tim Nguyen | Business Analyst

Tim is a graduate of James Madison University with a Bachelor’s degree in both Economics and Biology. He previously worked as a Fuel Pricing Analyst for GPM Investments in Richmond, VA. Tim joined Accelerated Analytics in early 2017 as a Business Analyst and has relocated to the Sarasota – Bradenton area where the company is headquartered.

In his free time, Tim enjoys playing video games and watching Chelsea FC dominate the soccer field. Recently married, Tim and his wife, Ashley, enjoy exploring the local beaches, trying out different restaurants, and spending time with their two cats, Mallow and Snickers.

Vicki Rowell

Sales and Marketing Administrator

Vicki Rowell | Sales and Marketing Administrator

With over 20 years of retail experience as a Merchandise Planner across multiple categories, including Home Décor, Apparel, Footwear, Beauty and more, Vicki brings considerable industry knowledge and know-how to the Sales and Marketing team. She juggles everything from market research to social media support, and keeps our sales and creative teams moving forward.

Vicki and her husband Tim have three kids: Isabella (college – Go Gators!), Spencer (year-round soccer) and Lexi (aerialist for the Circus). Vicki is a self-proclaimed “do-it-yourselfer”, and in her free time (hysterical laughter here), she enjoys home improvement projects and working with power tools. Her latest project is a 500 sq. ft. covered patio.