A lot of merchants commonly mix up operating expenses and capital expenses. While the two relate in some areas, these two represent totally different things. An operating expense (OPEX) is an expense required for the day-to-day functioning of a business. On the other hand, a capital expense (CAPEX) is an expense a business incurs to… Read more »
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Feb. 14, 2026
Insights from Beauty Brands Working with Ulta and Sephora
Why Out-of-stocks, Data Mismatch, and Hidden Demand Still Catch Out Beauty Brands When beauty brands review retail performance, the picture often looks reassuring. Availability appears high. Sales reports feel complete. Forecasts are built on what was sold. But our conversations with brands working directly with Ulta and Sephora reveal a more complicated reality. One where... Read more »
