Resources

Why Out-of-stocks, Data Mismatch, and Hidden Demand Still Catch Out Beauty Brands When beauty brands review retail performance, the picture often looks reassuring. Availability appears high. Sales reports feel complete. Forecasts are built on what was sold. But our conversations with brands working directly with Ulta and Sephora reveal a more complicated reality. One where... Read more »

For the vast majority of beauty brands selling through retailers like Sephora, Ulta, Target, Boots, or national department stores, demand is inferred from sell-through data. Daily sales, promotional uplift, and store performance reports are treated as reliable indicators of what the market wants. However, this can be misleading as these numbers only show what could... Read more »

A perspective on how actionable, real-time data helps indie and emerging brands quickly respond to viral demand and place inventory where shoppers expect it.

An explanation of how seller analytics inventory reports enable proactive sales planning, buyer collaboration, and stronger retailer relationships ahead of holidays and promotions.

A focused explanation on using unconstrained, door-level demand insights to identify which stores spike during holidays and require the most inventory support. 

A clear breakdown of key learnings guiding future holiday promotions, answering the question on what insights brands should review after December 26. 

A post-holiday analysis reviewing promotional impact, daily sales trends, and portfolio rank shifts to identify wins and opportunities for next year’s planning. 

A holiday debrief focused on identifying lost sales, out-of-stocks, and high-velocity assortments, aligning marketing and retail teams to plan smarter next year. 

A best practice highlighting staggered deliveries and targeted door selection to improve sell-through, maximize holiday timing, and strengthen retailer partnerships.