Q32025 Holiday Video 04 Answer 04

We use data to target in-store labor where it’s needed most and test geotargeted marketing, helping drive traffic, control costs, and measure post-holiday ROI.

Using real-time, door-level analytics helps optimize in-store staffing, track ROI against plan, and quickly pivot investments to maximize holiday performance and profitability. 

Empowering field teams to build local joint business plans strengthens retailer relationships by aligning holiday investments, sales opportunities, and shared growth expectations.