According to eMarketer’s forecast, back-to-school retail sales will grow 4% over last year. During the core shopping season of July and August, back-to-school retail sales will account for approximately 17% of total retail sales for the year, and are projected to reach an estimated $857 billion in the U.S. in 2017. E-commerce continues to fuel… Read more »
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Feb. 14, 2026
Insights from Beauty Brands Working with Ulta and Sephora
Why Out-of-stocks, Data Mismatch, and Hidden Demand Still Catch Out Beauty Brands When beauty brands review retail performance, the picture often looks reassuring. Availability appears high. Sales reports feel complete. Forecasts are built on what was sold. But our conversations with brands working directly with Ulta and Sephora reveal a more complicated reality. One where... Read more »
