Why Out-of-stocks, Data Mismatch, and Hidden Demand Still Catch Out Beauty Brands When beauty brands review retail performance, the picture often looks reassuring. Availability appears high. Sales reports feel complete. Forecasts are built on what was sold. But our conversations with brands working directly with Ulta and Sephora reveal a more complicated reality. One where... Read more »
Why Out-of-stocks, Data Mismatch, and Hidden Demand Still Catch Out Beauty Brands When beauty brands review retail performance, the picture often looks reassuring. Availability appears high. Sales reports feel complete. Forecasts are built on what was sold. But our conversations with brands working directly with Ulta and Sephora reveal a more complicated reality. One where… Read more »
For the vast majority of beauty brands selling through retailers like Sephora, Ulta, Target, Boots, or national department stores, demand is inferred from sell-through data. Daily sales, promotional uplift, and store performance reports are treated as reliable indicators of what the market wants. However, this can be misleading as these numbers only show what could… Read more »
Accelerated Analytics is thrilled to announce that we have been named a finalist for Best Technology Solution Provider in the 2024 BeautyMatter NEXT Awards. This recognition is a testament to our dedication to innovation, excellence, and leadership within the beauty industry. “With everything we do, our first goal is how we bring value. The NEXT… Read more »
Accelerated Analytics is very pleased to be sponsoring the Beauty Design Awards. The Beauty Design Awards celebrates the best of design in the Beauty Industry. 2023 is the fourth year of running the award. The award is founded and lead by beauty industry market research specialist Jennifer Carlsson. Accelerated Analytics’ customers Bubble and Youthforia were… Read more »
Accelerated Analytics always has our eye on the ball – through rain, snow, and especially major regional storm events. Seasonal weather is one thing, but when you run against storm events that cover the map, you’re bound to see major disruption to civilian and business life. From road closures to power and internet outages before,… Read more »
Seeking out affordable “splurges”, consumers turn to the “lipstick index” for their shopping therapy. Foregoing the urge for a new TV or other big-ticket purchase, consumers are instead opting for smaller, prestige items and, without a second thought, are ultimately carrying the weight of the retail industry’s return to normal – with much of the… Read more »
EcoVadis has given Albéa Group a “Gold level” for its dedication to sustainability and corporate social responsibility (for the 3rd year in a row) “As brands accelerate the transformation of their ‘standard design’ tubes and bottles, our company is kickstarting the transformation of complex, strategic fragrance, skincare, and cosmetic packaging, we provide proactive guidance to… Read more »
With their new MUSE accelerator platform, Ulta aims to help 8 early-stage BIPOC beauty brands on their path to success. The initiative’s stated mission is to magnify, uplift, support, and empower underrepresented beauty brand founders of color. Offering one-on-one mentorships and training from some of the top leaders in the beauty space, Ulta’s goal is… Read more »
This year’s CEW event highlighted the continued importance of connecting with and listening to the needs and wants of the beauty consumer. With BIPOC presence growing strong, support for such initiatives has proven to be a boost for brands committed to supporting community-minded and environmentally-responsible efforts. Makeup remains king with lipstick coming back and driving… Read more »
