This year’s CEW event highlighted the continued importance of connecting with and listening to the needs and wants of the beauty consumer. With BIPOC presence growing strong, support for such initiatives has proven to be a boost for brands committed to supporting community-minded and environmentally-responsible efforts. Makeup remains king with lipstick coming back and driving the latest trend lines up. The men’s beauty sector appears to be an increasing trend as well and the industry expects to see this blossom into a powerhouse market over the next few seasons. Learn more about our prestige retail reporting, such as our dedicated Ulta Reports here. Then, let’s set up a meet to look over your brand’s use of its available data and how our sales reporting tools can help your brand specifically stay ahead of the curve at box stores like Walmart and Ulta.
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