Author: Chad Symens

Kohl’s earnings slip, comps up in Q1

Despite dropping from the previous year, Kohl’s said its net income for the first quarter ended April 28 was in line with its expectations. The company reported net income of $154 million (63 cents per diluted share) compared with $201 million ($0.69 per diluted share) a year ago. Net sales were $4.2 billion, an increase of 1.9% for the quarter. Comparable-store sales for the quarter increased 0.2 percent.

Kevin Mansell, Kohl’s chairman, president and CEO, said, “Our first quarter results reflect the implementation of our strategy to initiate lower pricing in order to provide greater value to our customers. This planned action led to significantly lower gross margins for the quarter. Strong management of expenses allowed us to achieve our earnings goal for the quarter. We have accelerated new receipts into second quarter to ensure we are well-positioned from an inventory perspective for the back-to-school season. The combination of these two actions should allow us to greatly improve our sales for the fall season.”

Kohl’s ended the quarter with 1,134 stores in 49 states, compared with 1,097 stores at the same time last year. The company opened nine new stores, including one relocated store, and closed one store during the quarter.  Plans are to open approximately 10 more stores in the fall season and to remodel approximately 50 stores in 2012.

For the second quarter, Kohl’s expects earnings to range from 96 cents to $1.02 per diluted share. The guidance is based on total sales growth of 2% to 3% and comparable-store sales growth of flat to 1% and includes expected second quarter share repurchases of $250 million. The company maintains its previously announced fiscal 2012 guidance of $4.75 per diluted share.

Source: retailingtoday.com

Target.com falls just shy of ‘superior’ on customer satisfaction list

“We’re measuring the biggest players in the game, and they just keep getting better and better. Because customer satisfaction, as we measure it, is predictive, that’s a good sign not only for the consumer experience, but for the bottom line of internet retailers as well,” said study author Larry Freed, president and CEO of ForeSee. “If there’s a negative spin to these positive trends, it is that this puts even more pressure on all other e-retailers to keep up or catch up.”

Target.com’s score of 79 was one-point better than what it achieved in 2011. Though small, the increase is significant considering how much flack Target got over the issues surrounding the launch of its Missoni line. Last fall, the retailer failed to anticipate demand for the product, and many online orders ended up delayed or canceled.

Meanwhile, Walmart.com’s score jumped from 79 to 82, showing that the company’s investments in online and social media are paying off.

However, no online retailer seems to come close to Amazon.com, which climbed three points to 89 to top the list, and is four points higher than the second highest scoring websites, Apple.com (85) and QVC.com (85).

“Amazon continues to set the standard for e-retailers. The truth is that every consumer who has visited Amazon knowingly or unknowingly benchmarks all other experiences against it, and why wouldn’t they? They do everything and they do it well,” said Freed.

Measuring customer satisfication is subjective, so to achieve its list, ForeSee uses individual satisfaction scores for the top 100 e-retailers by revenue as measured by Internet Retailer, quantifies the likely future behaviors of website visitors, including their likelihood to purchase online or offline and proxies for loyalty such as likelihood to return to the site or recommend. When compared to dissatisfied customers, highly satisfied website visitors—those who score their experience 80 or higher—report being 72% more likely to purchase from that retailer’s website and 56% more likely to make the purchase through another channel.

“Highly satisfied website visitors are nearly 70% more likely to recommend the website to others than dissatisfied customers. In the modern world of Facebook, Twitter, and other social media, it is even more imperative to provide the best experience possible to your customers because any experience has huge potential to be amplified, for better or for worse,” said Freed.

Source:  retailingtoday.com

Walmart first-ever retailer to launch online ‘pay with cash’ option

Walmart has launched a “Pay with Cash” service that offers cash payment options for online orders at Walmart.com in the United States.

Walmart is the first major retailer to offer online purchases without the need for banking services or a credit, debit or prepaid card.

The retailer said that the majority of its in-store transactions are paid in cash or cash equivalent, including debit cards, with just 15% of transactions paid in credit. The “Pay with Cash” program will allow the same payment options online, which is expected to appeal to the retailer’s customer base.

To use the option, a shopper places an order on walmart.com and, during checkout, selects the “Cash” option and a shipping preference. The customer immediately receives an order number on the order confirmation page and an email receipt with the order number. The item is reserved in the system.

The customer has 48 hours to take the printed order form to any cash register of any Walmart store or Neighborhood Market.  Once cash payment is completed in the store and received, shipping then occurs via Site to Store or to a preferred address.

Source: retailingtoday.com

Consumer Confidence Index Virtually Unchanged

The Conference Board Consumer Confidence Index®, which had declined slightly in March, was virtually unchanged in April. The Index now stands at 69.2 (1985=100), down slightly from 69.5 in March. The Expectations Index declined to 81.1 from 82.5, while the Present Situation Index improved to 51.4 from 49.9 last month.

Says Lynn Franco, Director of The Conference Board Consumer Research Center: “Consumer Confidence was virtually unchanged in April, following a modest decline in March. As was the case last month, the slight dip was prompted by a moderation in consumers’ short-term outlook, while their assessment of current conditions continued to improve. Overall, consumers are more upbeat about the state of the economy, but they remain cautiously optimistic.”

Consumers’ assessment of current conditions improved in April. Those claiming business conditions are “good” increased to 15.3 percent from 14.3 percent.  However, those claiming business conditions are “bad” edged up to 33.5 percent from 33.2 percent. Consumers’ appraisal of the job market remained mixed. Those stating jobs are “hard to get” declined to 37.5 percent from 40.7 percent, while those stating jobs are “plentiful” decreased to 8.4 percent from 9.0 percent.

Consumers were, once again, slightly less optimistic about the short-term outlook. Those expecting business conditions to improve over the next six months decreased to 18.8 percent from 19.3 percent, while those anticipating business conditions will worsen increased to 14.2 percent from 13.7 percent.

Consumers’ outlook for the labor market was less upbeat. Those anticipating more jobs in the months ahead decreased to 16.9 percent from 17.4 percent, however, those anticipating fewer jobs decreased to 18.0 percent from 18.5 percent. The proportion of consumers expecting an increase in their incomes declined to 14.0 percent from 15.5 percent.

Source: The Conference Board

Consumer Comfort Index rises to match four-year high

A report released by Bloomberg showed that household confidence improved last week to match the highest level in four years. 

The Bloomberg Consumer Comfort Index improved in the week ended April 15 to match the highest level in four years as more Americans said their finances were in better shape.  The Bloomberg Consumer Comfort Index measures Americans’ perceptions on three important variables: the state of the economy, personal finances and whether it’s a good time to buy needed goods or services. The Bloomberg Consumer Comfort Index was minus 31.4 in the period ended April 15, compared with minus 32.8 over the previous seven days. The reading equaled that from two weeks earlier as the best since March 2008.

Despite the strong showing, the monthly expectations measure fell from a one-year high, showing ongoing concerns that too many Americans are still unemployed.

“The uneven nature of the recovery will likely continue to restrain the type of improvement in consumer sentiment that one would traditionally observe at this point in the expansionary cycle,” said Joseph Brusuelas, a senior economist at Bloomberg LP in New York.

Jobless applications fell by 2,000 to 386,000 in the week ended April 14 from a revised 388,000 the prior period that was higher than initially estimated, Labor Department figures showed Thursday in Washington. The median forecast of 47 economists surveyed by Bloomberg News called for a drop to 370,000.

The positive news comes on the heels of this week’s announcements that retail sales rose a better-than-expected 0.8% in March. The gain was almost three times as large as projected by the median forecast of economists surveyed by Bloomberg and followed a 1% advance in February.

Source:  retailingtoday.com, bloomberg.com

Lowe’s improves customer focus with newly created exec roles

Lowe’s has created two new executive positions, with the goal of streamlining its operations to better serve its customers. The new positions are chief customer officer and chief operating officer, and they will be filled by current EVP business development, Gregory Bridgeford, and Rick Damron, EVP store operations, respectively. The promotions are effective May 5, and both executives will report to Robert Niblock, chairman, president and CEO.

“As we continue to transform Lowe’s to a leaner, more nimble, multi-channel company, we took a hard look at our organizational structure and opted to make changes to support our efforts to deliver outstanding customer experiences,” said Niblock. “Lowe’s is fortunate to have a deep and talented bench of executives like Greg and Rick, with experience across home improvement disciplines. I am confident these leaders can deliver on our goals to serve customers whenever and however they choose to engage with Lowe’s.”

In his role as chief customer officer, Bridgeford will be responsible for creating experiences that will best serve customers and differentiate Lowe’s from its competitors. The CCO’s functional areas will include customer experience design, merchandising, marketing and communications, digital interfaces, and pricing and promotion. Bridgeford has more than 30 years of experience in home improvement, having served in business development and strategic planning roles since 1999. He joined the company in 1982 and has served in a variety of increasingly responsible roles, including SVP merchandising and SVP marketing.

Damron’s responsibility as COO will be to deliver the customer experience. He will oversee stores operations, sales and service fulfillment, product fulfillment, real estate and facilities, and loss prevention and safety. Damron joined Lowe’s in 1981 and has worked in every aspect of the company’s store operations, and has also served as SVP of logistics. He has served as EVP store operations since 2011, with responsibility for all of Lowe’s stores as well as the company’s specialty sales businesses.

Source:  retailingtoday.com

ADVANCE MONTHLY SALES FOR RETAIL AND FOOD SERVICES MARCH 2012

The U.S. Census Bureau announced that advance estimates of U.S. retail and food services sales for March, adjusted for seasonal variation and holiday and trading-day differences, but not for price changes, were $411.1 billion, an increase of 0.8 percent (±0.5%) from the previous month and 6.5 percent (±0.7%) above March 2011.  Total sales for the January through March 2012 period were up 6.4 percent (±0.5%) from the same period a year ago.  The January to February 2012 percent change was revised from 1.1 percent (±0.5) to 1.0 percent (±0.2%). 
Retail trade sales were up 0.8 percent (±0.5%) from February 2012 and 6.5 percent (±0.7%) above last year.  Building material and garden equipment and supplies dealers sales were up 14.1 percent (±2.6%) from March 2011 and nonstore retailers were up 9.3 percent (±3.0%) from last year.
Source:  census.gov

Retail POS Reporting – Getting the ROI

Numerous research studies demonstrate that retail point of sale reporting (POS reporting) provides vendors with a critical advantage in sales and inventory management.  But we often find a disconnect between the POS report and a hard ROI.  Why is that?

Many vendors that create retail POS reporting systems are managing what we call “rear view” metrics.   A rear view metric tells you what happened yesterday or last week, but it is not very helpful in making actionable plans for the future.  For example, a POS report which shows units and dollars sold for the last 4 weeks is a rear view report.  It’s helpful to know what occurred, but without additional analysis, it does not indicate to you what actions should be taken.  What you should be looking to understand is the trend that sales are likely to follow in the upcoming 4 weeks.  Is the trend positive or negative?  That is the key information you need to put action plans in place.   An inventory weeks of supply is another very strong future looking POS reporting metric.  By understanding your lead time to put product on the shelf, and then comparing it against current weeks of supply inventory, you can quickly identify potential stock outs, which kill your vendor performance scorecard and your sales. 

Many vendors do not connect the dots between the POS reporting at corporate headquarters and the store.  I have personally sat in many meetings reviewing POS reports with a vendor and asked what actions they have taken to address low inventory levels seen on a POS report, only to hear, “Well, there’s not much we can do.”  Although I know many vendors feel that is the case, I know from practical experience it is not true.  The retail buyer or replenishment manager will listen to a well thought out and well documented business case on modifying inventory allocations.  Just make sure you are prepared for that conversation with accurate POS reports and make sure your fill level is not contributing to the problem.   Buyers have sales and profitability goals to hit just like you do, and to do that they need to have the right amount of inventory on the shelf.  A word of advice – focus your pitch on a small set of test stores where you want to change the inventory handling and have a test scorecard report ready to show the buyer so they know exactly how you will track the results. 

In order to get the hard ROI out of retail POS reporting, you have to design the reports the right way.   The tips above are a good start and there are many more good ideas on our blog, so stay a while and dig around.  You can also jump over to the contact us page and ask specific questions.

Warm weather gives apparel retailers and department stores a boost in March

The warmest March in North America in more than 50 years resulted in many apparel retailers and department stores registering solid gains in March, as an early spring brought out shoppers looking for seasonal merchandise earlier than they typically would. 

Macy’s, Kohl’s Corp., Limited Brands and Gap Inc. were among the retailers who topped analyst estimates.

Macy’s said that its same-store sales climbed 7.3%, outpacing the 4.8% increase predicted by the Street. The company also raised its forecast for the key revenue metric for the combined March and April period, citing its strong March results.

Macy’s, which includes online sales in its calculation of the key monthly revenue figure, said that it benefited from an earlier Easter and moving a cosmetics event to March from April last year. Total revenue for the five weeks ended March 31 increased 6.9% to $2.36 billion.

Limited, parent of Victoria’s Secret and Bath and Body Works, said its same-store sales in March rose 8%, topping Wall Street expectations.

Gap Inc. reported a 10% increase in same-store sales in March, benefitting from customer response to its new merchandise. By brand, Gap North America’s sales rose 9%,  Banana Republic North America’s sales were up 5% and Old Navy North America saw its sales climb 11%. International sales were up 2%.

“We delivered solid sales performance in March and are pleased with customer response to product across all brands,” said Glenn Murphy, chairman and CEO of Gap.

Kohl’s credited warmer weather and an earlier Easter with helping to boost its same-store sales in March by 3.6%. Analysts had expected an increase of 2.1%.

Saks Inc. said its same-store sales rose 6.3% in March on strong demand for contemporary apparel, accessories and other items. The results matched average Wall Street predictions.

At The Buckle, same-store sales in March rose 6.4%, less than Wall Street had expected.

In other apparel same-store sales results for March,  Zumiez same-store sales rose 14.1%; The Wet Seal reported a 7.8% decline; and Cato Corp.’s sales increased 7%.

Source: retailingtoday.com

Consumer Confidence Down In March

The Consumer Confidence Index from the Conference Board fell slightly in March to 70.2 from 71.6 in February. 

“Consumer Confidence pulled back slightly in March, after rising sharply in February,” said Lynn Franco, director of The Conference Board Consumer Research Center. “The moderate decline was due solely to a less favorable short-term outlook, while consumers’ assessment of current conditions, on the other hand, continued to improve.”

The Present Situation Index increased to 51.0 from 46.4, its highest level in three and a half years. The results, Franco said, suggest that despite this month’s dip in confidence, consumers feel the economy is not losing momentum.

The Expectations Index declined to 83.0 from 88.4 in February as consumers became less optimistic about the short-term outlook. The proportion of consumers expecting business conditions to improve over the next six months increased to 19.2% from 18.9%. However, those anticipating business conditions will worsen also rose, to 13.5% from 11.8%.

Source: retailingtoday.com