Q32025 Holiday Video 04 Answer 02

We use data to target in-store labor where it’s needed most and test geotargeted marketing, helping drive traffic, control costs, and measure post-holiday ROI.

Using real-time, door-level analytics helps optimize in-store staffing, track ROI against plan, and quickly pivot investments to maximize holiday performance and profitability. 

Early alignment with retail partners using seller analytics and Power BI helps set expectations, balance inventory, guide promotions, and protect long-term relationships during key events.