Why Out-of-stocks, Data Mismatch, and Hidden Demand Still Catch Out Beauty Brands When beauty brands review retail performance, the picture often looks reassuring. Availability appears high. Sales reports feel complete. Forecasts are built on what was sold. But our conversations with brands working directly with Ulta and Sephora reveal a more complicated reality. One where... Read more »
Retail can be a volatile space – at times, it’s a feast-or-famine situation. Many times, a sharp decrease in sales are due to factors outside of human control such as bad weather, product recall, new competition, changing consumer preferences, etc., but there are plenty of ways to combat the bottom-line-eating “slump” in sales. Your business… Read more »
POS Data: More than Numbers Companies can draw insights about consumer behavior using POS data, which defines an intricate correlation between purchases, inventory, seasons and other contributing factors. These sets of data hold a lot of value, but in raw form, the information can be difficult to work with; after being cleaned up and formatted… Read more »
Think that your Point-of-Sale (POS) System is ‘just a cash register’ that doesn’t contribute to driving innovation in your business? That is a HUGE myth. But you’re not alone. Perhaps you’ve yet to discover all the ways to leverage your POS data; if that’s the case, your business has been missing out in so many… Read more »
