In sync with Bloomingdale’s debut this month of a revamped cosmetics floor at its 59th Street flagship, with 75 new brands and 1,100 square feet of additional retail space, the heritage retailer made a modest but interesting investment in its new “Beauty Stylists” program. The purpose? For Bloomingdale’s to further establish an omnichannel beauty experience,… Read more »
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Feb. 14, 2026
Insights from Beauty Brands Working with Ulta and Sephora
Why Out-of-stocks, Data Mismatch, and Hidden Demand Still Catch Out Beauty Brands When beauty brands review retail performance, the picture often looks reassuring. Availability appears high. Sales reports feel complete. Forecasts are built on what was sold. But our conversations with brands working directly with Ulta and Sephora reveal a more complicated reality. One where... Read more »
