CVS has announced it will be expanding its beauty offerings with three new exclusive collections. CVS will introduce 13 products from Jouviance, a Canadian biotechnology skin care brand, which range from $22 to $69. It will also unveil blemish control and eye treatment products from European-inspired brand Wilma Schumann. Wilma Schumann products range from $18… Read more »
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Feb. 14, 2026
Insights from Beauty Brands Working with Ulta and Sephora
Why Out-of-stocks, Data Mismatch, and Hidden Demand Still Catch Out Beauty Brands When beauty brands review retail performance, the picture often looks reassuring. Availability appears high. Sales reports feel complete. Forecasts are built on what was sold. But our conversations with brands working directly with Ulta and Sephora reveal a more complicated reality. One where... Read more »
