Ulta is keeping true to their word, with a plan to open an additional 250 store throughout 2022 (adding to their over 100 stores last year).
The locations aren’t yet known, but the continued expansion of the brand coupled with what we’re learning from previous expansions into the Target demographic space demonstrate that the consumer seems to be all in and all on board. Concerns over product cannibalism have largely been quelled and, in fact, the data are looking solid for expanded sales to match both brands’ continued strategic goals. Interested in learning what insights we’ve gained so far? Let’s talk.
Accelerated Analytics helps brands not only drive success with their business, but demonstrate ownership of coveted retail shelf space. We work with the raw data that retailers provide (such as portal files, EDI 852 documents, etc.) and help make sense of this data, organizing it into practical, actionable, and human-readable data points that help your brand management team navigate the daily changes in consumer tides. A level of inventory management, nimbleness, and readiness that retailers like Ulta expect, yet don’t always see.
We know Ulta…
Check out our dedicated Ulta Reports here. Then, let’s set up a meet to look over your brand’s use of its available data and how our sales reporting tools can help your brand specifically stay ahead of the curve at box stores like Target and Ulta.