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Why Out-of-stocks, Data Mismatch, and Hidden Demand Still Catch Out Beauty Brands When beauty brands review retail performance, the picture often looks reassuring. Availability appears high. Sales reports feel complete. Forecasts are built on what was sold. But our conversations with brands working directly with Ulta and Sephora reveal a more complicated reality. One where... Read more »
The Lost Revenue That Isn’t Shown in Your Retail Reports
14 Feb, 2026 • Chad Symens
For the vast majority of beauty brands selling through retailers like Sephora, Ulta, Target, Boots, or national department stores, demand is inferred from sell-through data. Daily sales, promotional uplift, and store performance reports are treated as reliable indicators of what the market wants. However, this can be misleading as these numbers only show what could... Read more »
Best Technology Solution Provider Finalist
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Accelerated Analytics is thrilled to announce that we have been named a finalist for Best Technology Solution Provider in the 2024 BeautyMatter NEXT Awards. This recognition is a testament to our dedication to innovation, excellence, and leadership within the beauty industry. “With everything we do, our first goal is how we bring value. The NEXT... Read more »