NRF’s Big Show Talks With Home Depot and Other Retailers About Millennial and Gen Z Engagement

Engaging the Gen Z Shopping CrowdSenior VP of Store Operations at The Home Depot, Marc Brown, joined a panel at the NRF’s Big Show this month to talk about the importance of engaging younger shoppers and the different methods they are undertaking to make that customer connection. The younger generation is particularly devoted to shopping at retailers who try to make a difference. Mr. Brown spoke about Home Depot’s long-term charity work, such as with Habitat for Humanity, helping veterans find housing and disaster relief efforts. “There’s a period of time where the business part doesn’t matter because you’ve got to get things back to normal for that community, “ he said.

With Millenials’ and Gen Zers’ heavy use of social media, this outlet is increasingly a growing part of the brand-consumer relationship. 55% of Gen Zers choose brands specifically because they are socially responsible or eco-friendly and 66% of consumers want retailers to take a stand on important political issues.

To read more on the buying behaviors of this younger generation of shoppers, check out our infographic, What Retail Needs to Know About Generation Z. Accelerated Analytics partners annually with many of its retail vendor customers to volunteer at a Habitat for Humanity build site in our home town of Sarasota, FL. You can read more about these efforts and the brands who partner with us, here.  Our customer, Kidde, also partnered with The Home Depot last Fall to distribute smoke alarms across the country.


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