Walmart has launched a “Pay with Cash” service that offers cash payment options for online orders at Walmart.com in the United States.

Walmart is the first major retailer to offer online purchases without the need for banking services or a credit, debit or prepaid card.

The retailer said that the majority of its in-store transactions are paid in cash or cash equivalent, including debit cards, with just 15% of transactions paid in credit. The “Pay with Cash” program will allow the same payment options online, which is expected to appeal to the retailer’s customer base.

To use the option, a shopper places an order on walmart.com and, during checkout, selects the “Cash” option and a shipping preference. The customer immediately receives an order number on the order confirmation page and an email receipt with the order number. The item is reserved in the system.

The customer has 48 hours to take the printed order form to any cash register of any Walmart store or Neighborhood Market.  Once cash payment is completed in the store and received, shipping then occurs via Site to Store or to a preferred address.

Source: retailingtoday.com