Our President and CEO will be a featured speaker at the upcoming Trade Promotion Association event in Chicago. If your organization is concerned about trade promotion, this is a must attend event.
The Trade Promotion Management Association (TPMA), is a non-profit trade association for professionals and organizations involved with trade promotion. TPMA provides members with information, education and research on the dynamic world of trade promotion, including co-op advertising, market development funds, slotting fees, off-invoice deductions, channel promotions and more.
Mark your calendars today for TPMA’s Annual Conference, September 24th – 27th, 2006 in Chicago, IL. This will prove to be a watershed event, raising the bar for all trade promotion programs and their measurable results. New strategies, identifiable metrics, new media, and the supporting analytics to continuously improve results will be presented.