Two years into the pandemic, looking at beauty trends thus far in 2022, you can connect several of the trends back to their beginnings in 2020.
The beauty segment has had a tumultuous couple of years. The highly-contagious coronavirus forced stay-at-home orders and mask-wearing — two things that hindered the sales of beauty items. At the same time — in the interest of self-care and “normalcy” — consumers sought products to replicate the services they’d normally receive at salons and spas at home, causing a boost in certain categories, such as hair coloring treatments (Source: HRG’s proprietary Tri-PAC™ Data).
Two years into the pandemic, looking at beauty trends thus far in 2022, you can connect several of the trends back to their beginnings in 2020. Chad Symens, president and CEO of Accelerated Analytics, shared three trends he saw in the data they collect, that aligned with what he’s heard in his ongoing conversations with client executives at retailers and beauty manufacturers.
Accelerated Analytics was founded in 2003 and its focus is helping brands improve their sales and inventory management by collecting, harmonizing, and then reporting on retail point of sale data. Symens stated “The beauty segment is a huge focus for our team. We work with brands of all sizes across industry categories.”