Accelerated Analytics’ CEO, Chad Symens, Featured in Women’s Wear Daily Article

Women's WearThe influence of “big data” and the shift toward the “Internet of Things” is redefining how companies, brands and consumers interact with one another.

The retail experience is no longer a simple exchange of money for a product or service. Today, consumers embark on a “shopping journey” that involves everything from online research and social media product reviews to picking up online orders in-store and receiving push notifications on smartphones while shopping.

And all of it is driven by data. Here, Chad Symens, founder of Accelerated Analytics, discusses point-of-sale data and its role in a consumer’s shopping journey as well as other trends involving technology and its use by retailers.

To read the full article, click here for WWD.COM