The Accelerated Analytics team had the pleasure of attending the TPMA show in Chicago last week, as well as presenting a keynote presentation on POS data analysis. Some interesting facts about trade promotion: 53% of companies do not know if their promotions make money 50% of companies do not know if the promotions they run… Read more »
Featured Post
May. 12, 2022
2022 CEW Event Brings Latest Industry Trends To Foreground
This year’s CEW event highlighted the continued importance of connecting with and listening to the needs and wants of the beauty consumer. With BIPOC presence growing strong, support for such initiatives has proven to be a boost for brands committed to supporting community-minded and environmentally-responsible efforts. Makeup remains king with lipstick coming back and driving... Read more »