If there is one problem common to vendors selling products through a retail channel, it is getting a handle on the ROI of trade promotion dollars. Unless you are responsible for spending and managing these funds, it’s hard to appreciate the complexity of this problem. But the reality is, as much as 30% of sales… Read more »
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May. 12, 2022
2022 CEW Event Brings Latest Industry Trends To Foreground
This year’s CEW event highlighted the continued importance of connecting with and listening to the needs and wants of the beauty consumer. With BIPOC presence growing strong, support for such initiatives has proven to be a boost for brands committed to supporting community-minded and environmentally-responsible efforts. Makeup remains king with lipstick coming back and driving... Read more »