For the professional shopper, The Home Depot offers reserved parking, dedicated check out and loading of goods, volume discounts, and having the merchandise picked and ready for pick-up at the front of the store. The retailer is finding that the professional shopper has become more digitally savvy, many running their business entirely from an iPad of iPhone.
At the core of the digital strategy is The Home Depot app, which has features such as talk to text, images, account history, searching for product by scanning bar codes, shopping lists and augmented reality images. Added Jones, “We’re not trying to steer the customer in one direction or another. We’re trying to allow them to shop with us the way they choose to shop.”