The Home Depot announced it closed its acquisition deal of The Company Store, finalizing on December 19. While the acquisition does not include The Company Store’s five retail brick and mortar locations, it did include “product development and sourcing capabilities to help us expand our online décor business into broader categories across the entire home,” said Chairman, CEO and President, Craig Menear. Founded in 1911, The Company Store has had great online sales success and industry leading capabilities in resourcing high quality products in bedding, bath and related categories.
Research analysts indicate that décor-oriented merchandise, such as flooring, lighting and window treatments, account for $25 billion of The Home Depot’s sales and décor alone is about $3 billion. This makes up about 28% of all Home Depot sales. However, expansion in this area will appeal to shoppers who tend to look to Bed, Bath & Beyond.