Several recent meetings with vendors has highlighted a growing trend – POS data analysis has been and continues to be an operations imperative, but vendors are increasingly finding strategic value in POS analysis. EDI 852 forms the foundation of the analysis with UPC and store level sales and on hand. But looking beyond sell thru and tradition metrics, a savvy vendor can use the data to present to a buyer planogram compliance and even sales plans based on localized assortments. How many of your competitors do you think have that level of sophistication to present to a buyer? This is a great time to look beyond the regular use of EDI 852 / POS data and become a strategic resource to your buyer.