Trade Promotion Management (TPM) is defined by Bob Houk as an arrangement by which a product or service is brought to the public notice over the names of both a supplier and any intermediary who comes between that supplier and the ultimate purchaser. The cost of promotion may be shared by the supplier and the intermediary, or many times the supplier may pay all the costs.

Unfortunately for manufacturers trade promotion has become a very expensive portion of their business. In many cases trade promotion can exceed one fifth of the total sales. And worse yet, in most cases trade promotion dollars are difficult to track and assign an ROI.

The Accelerated Analytics service provides sales and marketing teams with a simple way to track trade promotion dollars spent and how they are impacting sales. By providing weekly visibility into product sales and inventory your company can be empowered to understand how dollars are impacting the bottom line.

Accelerated Analytics provides:

• Weekly sales reports
• Store level reporting
• Item, style, and color level reporting
• Simple business user oriented tools

Trade promotion does not have to be a black hole where money goes in without any accountability. By using the Accelerated Analytics service sales and marketing teams have an easy to use tool to track the effectiveness of trade promotion dollars. Best of all, as an outsourced service Accelerated Analytics does not require an expensive investment in software. Our dedicated engineering team gathers all your retail customer sales data and formats it into easy to use report. No more relying on spreadsheets or written reports. No more hours wasted on working the data.

Get a handle on your trade promotion dollars today.

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