According
to an article written by
Lynne Cooke titled "Efficient
Communication Needed to Improve
Trade Collaboration," in
the most recent CPGmatters
shows interest by retailers
and vendors insharing POS
data continues to be strong.
"Retailers
have traditionally been
reluctant to share POS
(point of sale) data
with trading partners
in a collaborative spirit.
But the survey results
suggest a change of attitude.
Only 14% of independents
were less than interested
in sharing POS data with
one or more key supplier
partners for the purpose
of evaluating and improving
category performance.
At the same time, only
one of ten (10%) of manufactures
had a below average interest
in receiving the POS
data for the same purpose.
Three of ten (28%) of
wholesalers felt the
same way." Read
the full article
Vendor
interest in POS data continues
to be high. The tools necessary
to take advantage of POS
and EDI 852 data continue
to be the challenge.
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