According
to an article by Al Heller
"New Focus Planned for
Collaborative Trade Promotion
Optimization" published
in the Sept CPGMatters retailers
and vendors still have a ways
to go on creating true collaborative
relationships.
"Two
critical challenges face leading
consumer companies today,
asserted Johan Saur, principal,
Booz Allen Hamilton: “The
ability to create and respond
to demand signals at a more
granular level—at the
SKU, the store, and by day—and
how to effectively manage
the growing level of complexity
of product differentiation."
This blog
has published many articles
on the necessity and benefits
of close collaboration between
retailers and vendors. When
done right store and item
level planning yield huge
benefits for both parties.
The key is having the resources
and tools to do planning at
a store level.
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